Breuninger

Breuninger Spring Collection 2026 – Launch Styling at Neue Taverne, Zurich

For the launch of the Breuninger Spring Collection 2026, we styled the “Neue Taverne” in Zurich as an immersive seasonal setting. The color red—echoing Breuninger’s signature tone—set the foundation, complemented by soft greens, pinks, and subtle hints of orange to create a harmonious spring palette.

The rustic character of the venue invited a classic approach: tables were dressed with crisp white tablecloths and elegant silver candleholders, maintaining a refined and timeless atmosphere. Playful floral accents and smaller arrangements were thoughtfully incorporated to introduce lightness and movement, balancing the overall aesthetic.

Two larger floral installations completed the concept, adding depth and visual impact while tying the entire styling together into a cohesive spring narrative.